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About Moien Money

Helping children understand money in a simple, practical and natural way.

Moien Money was created to support families who want to talk about money with their children, but do not always know where to start. We create educational materials designed to turn this topic into a light, concrete conversation that is present in daily life.

Financial education for real families
Made in Luxembourg
Educational materials created in Luxembourg to make money a simple, natural topic in children’s daily lives.

Who is behind it?

Elaine Sales Lopes · Economist · Children’s financial education

I am an economist, qualified for more than 20 years, including 13 years dedicated to children’s financial education. Along the way, I realised that talking about money with children does not need to be difficult, heavy or reserved only for the adult world.

On the contrary: when the topic is presented in a practical, playful and age-appropriate way, children can understand important concepts such as value, choice, saving, responsibility, planning and decision-making.

I am deeply passionate about the Montessori, Waldorf and Charlotte Mason. These approaches inspire the creation of our activities, always designed to be creative, engaging, sensory and connected to children’s real daily lives.

I believe financial education should start early, in a practical and engaging way, preparing new generations to become adults who are more aware, autonomous and responsible in their choices.

Through books, games and practical activities, Moien Money’s goal is to turn the topic of “money” into something accessible, natural and even fun. We want to help parents and children build simple but important conversations about the value of things, effort, limits, goals and everyday decisions.

“Talking about money can start early — through play, choices, small responsibilities and simple family conversations.”

The value of money

Children learn that money has value, requires choices and should be used consciously in daily life.

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Saving with purpose

Saving becomes more than just putting money aside. It becomes learning to wait, set goals and make better decisions.

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Habits for life

Small activities help build autonomy, responsibility, organisation and financial intelligence from an early age.

Our mission

To create simple, beautiful, ready-to-use educational materials that help families talk about money with children in a practical, positive way adapted to real life. Moien Money exists to make children’s financial education more accessible, more human and more present in the small conversations of everyday life.

Children’s financial education Montessori inspiration Practical activities Light learning Created in Luxembourg Family use

Want to start talking about money more naturally?

Discover Moien Money materials and find activities designed to help children understand money in a simple, fun and age-appropriate way.